Real Talk: We collect the most relevant reviews from all over the Internet to save you time researching the products you want to buy.

☝️ Real After Photo By Courtney

35 People Tested & Reviewed This Mascara

By Katie Simon //  Feb 2, 2023

Nothing irks us more than BS online reviews. The challenge is it’s extremely difficult to tell which reviews are paid for by the brand. So, we decided to do something a bit drastic. We researched a mascara with a good online reputation (Benefits Cosmetics Roller Lash mascara) and then sent 35 people who have no affiliation with the brand, the mascara to test. 

Our process:

  • Recruited 35+ testers through various ads we ran on social and search
  • Each tester was vetted to have no affiliation with the brand
  • Spent a total of $1k of our own money to buy the products and ship them to each individual
  • Had each tester complete 2 rounds of surveys to understand their mascara preferences and to assess the mascara we sent them.

✅  Buy if you…

  • Want a mascara that adds length
  • Coats lashes evenly without very many clumps
  • Serves as an everyday mascara 
  • Will lift and curl lashes 
  • Can afford to spend ~$15-$28 for a mascara

❌  Don’t Buy if you…

  • Are looking for a thick bold, volumizing lash look
  • Need something extremely waterproof
  • Can’t spend over $15 on a mascara
  • Already have long, lifted lashes
  • Don’t want to apply more than one coat

If you only have 1 minute, this is what you need to know…

  • 75% of testers said they were extremely likely to recommend this product to friends/family
  • Those same testers said they liked it more than the mascara product they were using and were switching over
  • For people who apply more than 3 coats, mentioned lashes may stick together
  • For people who applied just one coat, mentioned it felt like they weren’t even wearing mascara
  • Nearly everyone loved how the wand helped lift and curl your lashes back
  • People who wore it all day mentioned it lasted a long time, though they weren’t sure if it was waterproof
  • Those who washed it, mentioned it did come off easy with their normal face washing regiment
FeatureRating
Overall4.7 out of 5.0
Volumizing4.3 out of 5.0
Lengthening4.5 out of 5.0
Long Lasting4.3 out of 5.0
Lightweight4.6 out of 5.0
Defining & Separating4.1 out of 5.0
Lifting4.4 out of 5.0

If you’re like me, you won’t buy anything without reading the worst dirt on a product. I surfaced some of the scariest, most negative reviews so you could take a peek at what people who hated the product had to say. 

Punkin910
Rated 3 out of 5

“I prefer a thicker coat. Even if it is just one coat. I don’t want to have to spend alot of time reapplying coats of mascara. I don’t think I can recommend this product.”

JulesG
Rated 4 out of 5

“I love how it lifts and adds volume to my lashes. Also, love how it smells. I don’t like that it clumps and I don’t feel like the curvature of the wand helps much in the application.”

Courtney
Rated 4 out of 5

“The product was easy to remove, but stained my makeup remover cloth. I liked the ease as to applying and removing. Looked great with one coat. Was an all day long with no smudging.”

If you’re like me, you won’t buy anything without reading the worst dirt on a product. I surfaced some of the scariest, most negative reviews so you could take a peek at what people who hated the product had to say. 

Sandy22
Rated 4 out of 5

“I would be somewhat likely to recommend this mascara, because I like that this mascara adds fullness and length to my lashes, without being too heavy or thick. I like that my lashes still look natural after applying the mascara. The only issue I had with this mascara was that I did have some clumps while applying, and I did have to separate some lashes after application because they stuck together. I would also prefer that the mascara brush was straight instead of curved, because it’s easier to apply. Overall, I do like how this mascara looks on my lashes.”

Bryttni
Rated 5 out of 5

“I am rating this mascara at a very HIGH rating because I absolutely LOVE it !!! This is my new go to mascara 100 percent !! My photos are just from 1 pass, imagine if I did 2 or 3 passes with it !! I absolutely love how intense this black it! The brush itself is just so easy to use, it just glides through your lashes so effortlessly and is soft ! I feels very lightweight on your lashes but definitely gives you maximum volume and color !!! This mascara is definitely very long lasting it stayed on till the very next morning without looking messed up at all! I’m in love with this mascara and I definitely recommend this product if you have not tried it yet, because you will fall in love just how I did and it will become your go to mascara!! 15 out of 10!!”

TurnerKel
Rated 5 out of 5

“This was the best mascara I have used in a long time. First my lashes are sparse. What a difference this product made.The roller brush on this product seemed to really grab each individual lash as the mascara was applied. I really tried to make it clump during the application, but it just would not clump. The brush was uniquely shaped to apply the mascara perfectly. I did not need an eyelash curler or a comb separator after applying. I was very satisfied with the results. It did not make my eyes irritated. It wiped off easily with a simple make-up wipe. Overall, this was an excellent product that I will purchase when my sample is gone.”